During 2013, the BPER Group also supported numerous initiatives and events at local level, with a view to strengthening and affirming the values expressed by the individual brands of the Banks on their own territory.Īn institutional campaign was carried out during the first half of the year concerning the merger of CARISPAQ, BPLS and BPA with BPER.
In addition, efforts continued to coordinate the communication of promotions at points of sale with external communication, as well as with the advertising on the websites of the various Group banks.
In 2013, the communication strategy for both institutional and product advertising confirmed the objective to strengthen the identity of the BPER Group through commercial initiatives implemented at Group level.